About Second Season PR
Our Philosophy
At Second Season PR, we believe visibility should be earned, intentional, and unforgettable. We don’t do hype — we do positioning. Our agency exists to bridge the gap between traditional PR and the needs of modern, founder-led brands ready to scale with substance.
We specialise in public relations, influencer campaigns, and experiential moments that don’t just make noise — they create lasting impact. Whether you’re launching something new or repositioning a legacy, we ensure your second season is your most powerful yet.
Our Mission
To elevate emerging brands through strategic publicity, modern storytelling, and culturally relevant visibility.
Our Vision
To redefine what PR looks like for the next generation of founders — accessible, editorial, and unforgettable.
From the Founder
Second Season was created after seeing firsthand how inaccessible traditional PR felt for modern, creative brands.
With a background in brand building and content strategy, I launched this agency to offer founder-led businesses something different: strategy-forward publicity that feels as elevated as their product.
At Second Season PR, we build stories that earn attention, relationships that last, and brands that lead.
What We Do
We offer modern, boutique publicity for consumer brands with a point of view. Our integrated approach blends:
Press: Strategic PR that earns you real editorial coverage in publications that matter.
Influence: Thoughtfully curated influencer campaigns that drive awareness and authentic content.
Experience: Elevated brand events and moments that build community and get talked about.
Who We Work With
We work with early-stage and growing brands in fashion, beauty, wellness, lifestyle, and design. Most of our clients are founder-led, values-driven, and looking to step into the next chapter of visibility with clarity and confidence.
Whether you’re preparing to launch or repositioning for growth, we partner with you to craft visibility that feels aligned, editorial, and elevated.
